Pizzoli SpA, Italy: From strategic choice to operational automation in frozen foods
Pizzoli, an Italian family company specializing in the cultivation, processing and marketing of fresh and frozen potatoes, is today a reality led by the third generation. This constantly growing company bases its production and roots in the province of Bologna, specifically in Budrio and San Pietro in Casale, which today are home to the logistics hub and the newly inaugurated production plant, opened in 2023.
The recipe for optimization
- Streamlining storage to centralize all logistics activities
- Immediate availability of all goods
- Better working conditions for operators who now work only at above-freezing temperatures
- Flows are more efficient because wait times have been eliminated along the logistics chain and preparation of goods for shipment is done directly in the bay.
The main challenge: the deep-freeze environment
The new automated warehouse and the connected material handling system are state-of-the-art pallet handling technology. These technologies not only have benefits in terms of performance and energy, but also in the complete integration of the system. The Vectura stacker cranes and the ProMove conveying system are integrated to overcome the challenges of the deep-freeze environment.
Featured in our 'People Behind...' series
We’re excited to introduce Alberto Manaresi, Technical Director at Pizzoli, Italy's leading producer of fresh and frozen potatoes for over three generations.
With its roots in Budrio, Bologna — a region famous for growing high-quality potatoes — Pizzoli has always combined tradition with technical innovation. A major milestone in this journey was the implementation of a deep-freeze automated warehouse in 2016, a technological breakthrough that revolutionized their logistics operations.
