Bob Hoffman is Senior Director of Consulting, E-commerce/Retail for Swisslog Americas. With more than 40 years of experience in the automation and material handling industries in a variety of management positions, Bob now leads the consulting group for Swisslog’s E-commerce/Retail business unit. His strong technical expertise includes intralogistics development, virtual inventory management, food and beverage logistics, e-commerce, distribution center automation, and robotic logistics applications. Prior to joining Swisslog in 2015, Bob held positions with Grenzebach Corporation and KUKA North America.