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Swisslog Helps H-E-B Support E-grocery Growth, Solidify Leadership Position

H-E-B, a leading Texas-based retail chain, needed to evolve its fulfillment strategy to efficiently meet growing demand for curbside pick-up without negatively impacting in-store customer experience. It partnered with Swisslog to deploy micro-fulfillment centers that would enhance its industry leadership by streamlining online fulfillment and moving it closer to the customer.
AutoStore empowered by Swisslog at H-E-B

Driving omni-channel growth, customer experience

H-E-B recognized that its current model of fulfilling online orders from store shelves was both inefficient and created aisle congestion that threatened the customer experience the company worked so hard to create.

The company understands that automation technology would be needed to achieve its desired efficiency and operational objectives. 

Achieving more efficient, faster fulfillment

H-E-B knew it needed a partner that had proven e-grocery experience, as well as the automation solutions and expertise to enable them to effectively bring fulfillment closer to the customer. 

Swisslog brought to the relationship deep experience with goods-to-person picking technologies, an innovative software platform proven in the food and beverage industry, and a willingness to work with H-E-B to develop solutions that would solidify their leadership position.
Kedar Patel, vice president of e-commerce, H-E-B
The initial deployment featured AutoStore goods-to-person technology managed by Swisslog’s SynQ software. SynQ integrates with H-E-B’s WMS and manages orders across the chilled and ambient AutoStore systems that comprise each deployment. It also provides real-time inventory management, including presentation of products to pickers based on “shelf life” and best-by dates.

Working closely with Swisslog data scientists gave us the confidence to move forward with our initial implementation. They were able to demonstrate, using our data, exactly how the system would perform under real-world conditions.

Kedar Patel, vice president of e-commerce, H-E-B

Expanding on the success

The initial deployment exceeded the company’s projections and H-E-B is now expanding its use of automation with Swisslog through additional deployments. The company recently opened its largest e-commerce fulfillment center in Katy, Texas, marking its seventh such facility featuring automation. 

  • supports the fast inventory turns required by short shelf-life products 

  • maintain the highest food safety standards

  • distribution capacity at its existing site

  • return on investment

For more information on Swisslog’s e-grocery expertise, visit our e-grocery resource page. You can also schedule a conversation with one of our e-grocery automation experts.

Discover more expert insights

E-grocery fulfillment

As e-grocery sales increase, grocers need a strategic approach that supports online food & beverage business.

AutoStore: Space saving ASRS for small parts

Explore AutoStore, Swisslog’s automated storage and retrieval system for small parts. Highly efficient robot system with outstanding storage density.

Micro fulfillment

A simple and compact last-mile delivery solution that can be placed anywhere, especially where real estate space is limited or cost-prohibitive.
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